tag:blogger.com,1999:blog-814784931321312888.post3179036091587860019..comments2023-08-27T07:06:53.465-04:00Comments on Trajectory LLC Blog: Branding Lessons From The Political FrontEric Brodyhttp://www.blogger.com/profile/08569722498750109904noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-814784931321312888.post-41922316812725105122008-11-17T15:52:00.000-05:002008-11-17T15:52:00.000-05:00I didn't vote for Obama, but I will say that he ex...I didn't vote for Obama, but I will say that he executed a brilliant marketing campaign - one that should change the way political campaigns are run in the future. <BR/><BR/>I was recently traveling in Italy and walked past a large poster for Obama in the small town of San Gimignano. The poster had a picture of Obama (looking like a beacon of hope, of course), and (in Italian) the words "The World Changes." The brand of Obama - and his promises for change - has resonated around the world. <BR/><BR/>We all know the saying "With great power comes great responsibility." Well, with great promises comes great expectations. Just as consumers expect their brands to deliver - someone who buys a Volvo expects safety and reliability, someone who buys a North Face jacket expects durability and warmth - people who voted for Obama expect change. Obama has made some big promises and the world is watching, waiting to see if he will deliver.Anonymousnoreply@blogger.com