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Wednesday, July 30, 2008

My Brand, My Way – Providing Personalized Health and Wellness Brand Experiences

Who'd have thought that Burger King could see into the future of brand marketing. Remember their "have it your way" campaign? Were they really ahead of the curve in customizing brands to meet our individual needs – to providing truly personalized experiences. From custom protein shakes, to skin care products, beverages and even senior-focused retailers such as HOJO in Lyon, France ( – providing "just-for-me" experiences is the most effective way possible to ensure brand relevance and connection. One interesting impact of this, however, is how companies individualize the associated customer service experience to align with brand delivery.

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