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Friday, January 2, 2009

Direct-to-consumer drug ads losing their punch

If you are in the healthcare or healthy lifestyle industry you probably aren't surprised.

So all the messages that would make one think that they're watching the pharma drug channel (mixed in with some college and pro sports) aren't delivering results. This shouldn't be a surprise. How much can you possibly interrupt people with messages that begin to blur together before you start to re-evaluate your practices.

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