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Tuesday, January 13, 2009

Health + Healthy lifestyle brand consumers and social media

The results of this Pew/Internet survey show that "the share of adult internet users who have a profile on an online social network has more than quadrupled in the past four years – from 8% in 2005 to 35% now."

The implication for health + healthy lifestyle brand marketers is that social media (as many other objective sources reveal) can no longer be something that you keep on the back burner. Because Social is not a fad (as these statistics reveal). As the "web" wasn't a fad in the 1990's. The truth about Social is that it's really a tool for human beings to be human – participating in conversations, connecting and sharing with each other through communities and collaborating to create a better future for themselves and others.

You must come to grips with the fact that you alone aren't steering your fate. It's like driving class in high school, where your teacher could take over the controls – could steer, go slower or faster - at any time. Social is the next thing in our evolution. And while it might scare you - it will be a fatal mistake to ignore it. Because the old marketing model is dead!

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