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Thursday, January 15, 2009

The impact of digital growth on healthcare and healthy lifestyle brands

If you think the past couple of years have brought about lots of change to marketing and advertising, you haven't seen anything yet.

An associate of ours, Michael Gass, who runs Fuel Lines, shared this video with me this morning. It's a compelling, eye-opening and thought-provoking piece of work about the global impact of digital.

Watch the video: "Did You Know? 3.0 (


“3.0 for 2008 - Newly Revised Edition Created by Karl Fisch, and modified by Scott McLeod; Globalization & The Information Age. Adapted by Sony BMG at an executive meeting they held in Rome this year. Credits are also given to Scott McLeod, Jeff Brenman.”

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