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Wednesday, February 11, 2009

New Energy Sources For Brands

Thought I'd start a list of ways that brands can get re-energized. I'll keep adding to it. Here are the first entries:

1. Social Media. Be about people, not about you; help them come together via your brand. GSK's myalli community
2. Crowdsourcing. Tap into the insights and ideas of your users. Dell Ideastorm.
3. Become the customer champion. LinkedIn.
4. Tap into their larger societal agenda. Fairtrade.  
5. Create a new vision for the market. Method.
6. Find new uses for your product, and use #2 above. Arm & Hammer
7. Focus in on the one thing you do better than anyone else. Zappos.
8. Introduce a new business model. BookMooch.
9. Make people happy. Wii
10. Re-articulate your brand story. Walmart

1 comment:

  1. Interesting way to look at re-energising brands. Thought you might be intersted in a post I wrote about Dell's journey to listening and how they became the king of crowdsourcing.

    It was a three year journey and something they have continually refined and optimised based on consumer feedback.

    Would be interested in your thoughts.