Adding to the list from yesterday:
11. Help improve our future. One Laptop Per Child.
12. Create platforms for shared passions. Nike +
13. Change our view of the world. Dove.
14. Let customers choose the price. ebay.
15. Enhance the customer experience. Whole Foods.
16. Engage people in your vision. Obama.
17. Deliver beautiful design. Apple
18. Be the authority. McKinsey.
19. Exude passion from the inside out. Google.
20. Overcome the trade-off. Mini.
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