The value to clients of RSS

Do you RSS? It stands for Rich Site Summary, but is more widely known as "really simple syndication." It was developed to help websites push and pull news headlines across many sites. Essentially, it is a wire service for the masses. 

Clients should use RSS as a search optimization tool. These text-based feeds are extremely search-friendly, and constitute popular links wherever bloggers and other individuals pull the feeds into their sites. They can also offer these feeds to industry trade websites, media contacts and key industry bloggers. Like blogs, RSS feeds are most effective as promotional tools or engagement vehicles if they are frequently updated with new and relevant content.