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Monday, February 25, 2008

Health care marketers shouldn't bypass search

With all the focus on health care marketers crafting social media strategies, it's important not to forget about (the less topical but still effective) search ads. Because the search volume on leading engines Google, Yahoo, MSN and Ask is still tremendous.

Some 66% of respondents to an iCrossing study in December 2007 said that they used one of those engines to find health info in the past year, compared to the 46% who navigated to health portals like WebMD.

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