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Wednesday, February 20, 2008

Is your brand strong enough

Do you ever take time during the day to ask yourself a very simple question: is our brand strong enough to be the one that customers will want to do business with next year? Or 2-3 years down the road? 
Why do customers seek out your brand? What do they expect to see from you; to gain from you? And where do they think/do you think you really shine? There are many other questions like these, and they're important to answer. Because as easy or hard as it is for you to answer them, so too is it for your customers. 
Here are a few ideas for you to ponder as your brand grows and matures. 
explore your strengths: what do you do best, what do you have the ability to do that you're currently not doing, what should you be doing to build your strengths for the future
express your strengths: are they "brandable" as unique processes or services; which others can be used to build your image with current and prospective customers
extend your strengths: how can you leverage your strengths in specific areas where you have little or no experience - through new products and services, with new partners, through new channels.
So, are you strong enough?

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