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Wednesday, April 16, 2008

Are All Brands Created Equal?

I'm readying a speech for a client's national convention, and am thinking that an interesting topic might be are all brands created [born] equal? Do they have equal chance of growing up to be all that they can be? Of being nurtured to reach their full potential? To make the most of their talents and ambitions.

But nurture plays a huge role in helping a brand be all that it can be. Because implicit in nurture is being nurtured. Nourished with a compelling and differentiating big idea. Nourished with parents who watch over it to insure that it keeps its promises. Nourished to insure that it's not extended beyond its natural born talents. And that it's mature enough to participate in conversations with those who might invite it into their lives, as opposed to simply talking at them.

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