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Sunday, April 27, 2008

The Brands Called Obama and Clinton

No doubt about it, we have two strong brands squaring off here. Both have strong points-of-view, personalities, agendas [at least we hope] and own strong associations. Both have strong voices. And they both have tremendous stamina.

But which one of these brands is more relevant given the state of the country and the world today – culturally, socially, politically, economically. Which one has the ability to serve as beacon to inspire and guide. Which one do you want to be part of your life for the next four years [at least].

More than any time in our recent history, probably due to the non-stop exposure and transparency that our media channels provide – there's just so much conversation everywhere about these two candidates. About these two brands. And oh yea, about McCain.

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