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Tuesday, January 20, 2009

The brands we buy and how they define us

Imagine the impact of each of us switching out just one brand per week (one of the "things" we use, throw away and waste), to help build a more sustainable, livable, prosperous future. Doesn't take much to make a difference.

“Our things define us."

What we buy, what we use, what we keep and throw away, what we waste, and what we save: the stuff that surrounds us and flows through our lives is a key indicator of the kinds of lives we're living. To be an affluent twenty-first-century person is to float on a sea of material objects - each with its own history and future.

They may be hidden from our eyes, but in practical global terms, those histories and futures tend to be the most important aspects of the stuff we own.”

This is from one of the chapters of a new book called Worldchanging: A Users Guide for the 21st Century - a compilation of innovative solutions, ideas and inventions for building a sustainable, livable, prosperous future. It's written by WorldChanging, a nonprofit media organization founded on the idea that real solutions already exist for building the future we want.

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