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Thursday, February 19, 2009

"Social" brands that support a healthy lifestyle

True to Kashi's mission of helping people make healthy choices to live their best lives, the company is doing a nice job of delivering on this promise through Social Media.  If you go to their site, you can click on a section "Now accepting accomplishments. Major, minor and everything in between - shout out what you achieved today!"
It's a community posting filled with real stories of people and their accomplishments. There's also a Community Round-Up survey. And mosaic view allows for quick and easy scan of comments. 
Visitors can also "Join The Kashi Community", with the option to receive exclusive coupons, connect with friends and join the taste tester panel. "Today's Challenge" (updated daily) encourages people to keep coming back. 
Great to see a company delivering on its promise. 


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